Fluentica

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fluentica advertising

Fluentica is a state of movement, adapting, and ever-evolving.

As a Hispanic women-founded marketing agency, we know the importance of blending into a new culture with empathy and respect, while embracing our roots. To us, being fluent in culture has been the door to opportunities that continuously leads us to the next adventure.

That’s why Fluentica was born. We help brands uncover their inner fluency and execute it creatively as a vehicle to (re)connect with the Hispanic market. Additionally, we equip Hispanic brands that see marketing as a challenge with communication strategies and initiatives to attract a broad spectrum of US audiences.

We specialize in intercultural marketing that fuels community while yielding tangible business results.

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In case you are wondering what our POV on being fluent is:

We find a wave or make the wave

We live through culture, not just speak
about it

We live through culture, not just
speak about it

We are brave– to turn the wheel and
sail away from what’s not working

We are brave– to turn the wheel
and sail away from what's
not working

We empower– to amplify the most
authentic aspect of a brand’s DNA

We empower– to amplify the
most authentic aspect of a
brand’s DNA

We are committed– to keeping momentum
so that brands live in a continuous state
of fluency

We are committed– to keeping momentum so that brands live in
a continuous state of
fluency

Operations, Co-Founder

Wendy Betancourt

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Marketer, Co-Founder

Amy Perez

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Strategist, Co-Founder​

Lisandra de la Paz​

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When you’re fluent,
they get it

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