Electrical Services Group
Building Trust and Visibility Through Strategic Branding and Online Presence
Electrical Services Group is a fully licensed contractor in Florida specializing in installing, repairing, maintaining, and monitoring security systems, as well as in low and high-voltage services.
The Goal
Broadening Horizons
Create ESG's unique voice and strong brand, ultimately becoming a top choice for General Contractors and Property Managers for residential, industrial, and commercial sectors in Florida seeking to implement low and high voltage services.
The Challenge
Breaking Boundaries
As a fairly new company, ESG had already secured clients through word-of-mouth and referrals due to its established values. However, in a competitive market, ESG needed to establish a clear value proposition and online presence to stand out, gain industry recognition, and become a reliable option among larger companies.
Our Solution
The Journey to Create the Wave
Brand Strategy
After connecting the dots, we unveiled that ESG’s primary audience (General Contractors and Property Managers), whose main motivations were to preserve and grow their reputation and expand their businesses, were struggling to find reliable electrical service partners. The category responded overly focusing on "what" services were provided, neglecting the crucial aspect of "how" their services were delivered.
The insight:
Electrical Services Group is the partner that helps you shield your authority by doing things right, every time.
Visual Identity
We developed a cohesive brand identity that reflected ESG's commitment to
transparency, reliability and commitment.
Website Revamp
To translate the brand strategy
into a visual asset, we created ESG’s website. From web design to web content, every aspect of the new site reflects their updated identity.
Web Content Production
We created an SEO-optimized website content that embodied ESG's purpose and approach in every aspect. Key elements included:
Clear messaging: Highlighting the “how” in ESG’s service delivery, differentiating them from competitors and demonstrating expertise and commitment to doing things right.
SEO and keyword research: Ensuring visibility and positioning the brand effectively in search results.
The Results
The Waves in the Form of Business Results
Enhanced brand identity and market positioning.
A Stronger
First Impression
reflecting ESG’s values of transparency and reliability, which are key factors for potential clients such as General Contractors and Property Managers.
Increased Trust
and Credibility
with a modern and professional appearance that differentiates ESG from its competitors.
Enhanced
Visibility
thanks to SEO-optimized content that ensures the website ranks higher in relevant search results.
What Our Client Says
We’re thrilled with the results [Fluentica] has delivered for our business, [including] a noticeable increase in leads and conversions. From building a stunning website to implementing effective marketing strategies, they have truly exceeded our expectations.
