ABA Matrix
from Local Recognition To National Impact
ABA Matrix offers a software platform for Applied Behavior Analysis (ABA) providers, featuring a suite of customizable tools to centralize and simplify operations.
The Goal
Broadening Horizons
Empower ABA Matrix with control over their narrative by strengthening their brand and launching its online presence. Fluentica aimed to establish a scalable growth pattern, expanding reach beyond local boundaries with our strategic implementations.
The Challenge
Breaking Boundaries
When we partnered with ABA Matrix, their sales growth in South Florida relied heavily on positive word-of-mouth.
However, this approach had limitations, such as a restricted local reach and unpredictable growth rates.
Our Solution
The Journey to Create the Wave
Research
We conducted primary and secondary research with ABA professionals, clinic owners, and entrepreneurs
Key findings:
- ABA Matrix was on people’s minds but not on their radar.
- Weak reputation beyond South Florida, which translated into low conversion rates outside of Florida.
So we:
- Redefined ABA Matrix’s problem: from awareness to
consideration and conversion. - Uncovered five new consumer segments.
Brand Strategy and Rebranding
We elevated the brand by crafting a compelling message and value
proposition, trascending business to resonate with purpose and distinction. From a product foucsed propositon "Let us ease off the load & help you do more!" to a purpose drive statement "ABA Matrix helps
you amplify your value."
Website Revamp
We transformed ABA Matrix's website to fully embody its new brand message. From web
design to web content, every aspect of the new site reflects their updated identity.
SEO Strategy and Content Production
By conducting thorough keyword research, optimizing on-page elements, and creating high-quality, engaging content, we ensured the website ranked higher in search engine results.
Non-branded keywords driving traffic
Organically, as of 2024
The Results
The Waves in the Form of Business Results
Transformative results for ABA Matrix
Monthly average site users
Site users come from outside of Florida
Monthly newsletter opening rate
Marketing qualified leads average per month
Staying Fluent
Current Marketing Strategies
We crafted a completely organic digital marketing encompassing:
- Social media strategy and production
- Bi-weeklt blog production
- Quarterly keyword research
- Monthly email newsletter
- Sales collateral production
- Google analytics reporting
- Trade shows support
- Ad copy and creative
Social Media and
Blog Production
Trade Shows Support
Ads
Video Explainer
What Our Client Says
We’re thrilled with the results [Fluentica] has delivered for our business, [including] a noticeable increase in leads and conversions. From building a stunning website to implementing effective marketing strategies, they have truly exceeded our expectations.
