With a fiery passion for business, entrepreneurship, and community, she is deeply engaged in nurturing connections and fostering growth. She champions the empowerment of Latina business owners within the US Hispanic community. Armed with a solid foundation in finance and marketing, gained from corporate positions after graduating from Baruch College in NYC, she merges strategic insight with hands-on experience to elevate business operations and foster meaningful client relationships. She is committed to delivering the best client experience, forging new partnerships, scouting top talent, or curating unforgettable event experiences.

Favorite Book: Where the Crawdads Sing.
Favorite Destination: Spain

An intuitive problem solver who thrives on overcoming challenges. Her expertise extends far beyond marketing, with a proven ability to tackle diverse issues head-on. From grassroots and housing non-profit organizations to the B2B tech world and even a sprinkle of B2C law, Amy's experience runs the gamut. She excels at establishing and shaping brands from the ground up, setting the stage for success. That's why she co-founded Fluentica—to support the next generation of brands ready to make waves.

Born and raised in Cuba, Lisandra came to the US with her life in a suitcase. Through her journey, she has learned to find creative opportunities in challenges and embrace problem-solving with a growth mindset. Co-founding Fluentica is her way of helping other entrepreneurs who, like herself, had to adapt to a new culture to discover possibilities and evolve. Lisandra holds a Master's in Branding and Integrated Communications and has experience working in top advertising agencies with global brands. Prior to that, she worked as a journalist serving the Latino community in NYC. In her free time, you can often find her enjoying a strong Cuban coffee, reading a book, or scrolling through social media (she’ll say, “It’s work”).