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Fluentica is a state of movement, adapting, and ever-evolving.
As a Hispanic women-founded marketing agency, we know the importance of blending into a new culture with empathy and respect, while embracing our roots. To us, being fluent in culture has been the door to opportunities that continuously leads us to the next adventure.
That’s why Fluentica was born. We help brands uncover their inner fluency and execute it creatively as a vehicle to (re)connect with the Hispanic market. Additionally, we equip Hispanic brands that see marketing as a challenge with communication strategies and initiatives to attract a broad spectrum of US audiences.
We specialize in intercultural marketing that fuels community while yielding tangible business results.
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In case you are wondering what
our POV on being fluent is:
We find a wave or make the wave
We live through culture, not just speak
about it
We live through culture, not just
speak about it
We are brave– to turn the wheel and
sail away from what’s not working
We are brave– to turn the wheel
and sail away from what's
not working
We empower– to amplify the most
authentic aspect of a brand’s DNA
We empower– to amplify the
most authentic aspect of a
brand’s DNA
We are committed– to keeping momentum
so that brands live in a continuous state
of fluency
We are committed– to keeping momentum so that brands live in
a continuous state of
fluency
MEET THE WAVE MAKERS
Wendy Betancourt
With a fiery passion for business, entrepreneurship, and community, she is deeply engaged in nurturing connections and fostering growth. She champions the empowerment of Latina business owners within the US Hispanic community. Armed with a solid foundation in finance and marketing, gained from corporate positions after graduating from Baruch College in NYC, she merges strategic insight with hands-on experience to elevate business operations and foster meaningful client relationships. She is committed to delivering the best client experience, forging new partnerships, scouting top talent, or curating unforgettable event experiences. Favorite Book: Where the Crawdads Sing. Favorite Destination: Spain
Amy Perez
An intuitive problem solver who thrives on overcoming challenges. Her expertise extends far beyond marketing, with a proven ability to tackle diverse issues head-on. From grassroots and housing non-profit organizations to the B2B tech world and even a sprinkle of B2C law, Amy's experience runs the gamut. She excels at establishing and shaping brands from the ground up, setting the stage for success. That's why she co-founded Fluentica—to support the next generation of brands ready to make waves.
When she’s not at work, you can find her spending time with her two dogs and cat, diving into a good book, enjoying outdoor activities, or strumming away on her ukulele.
Lisandra de la Paz
Born and raised in Cuba, Lisandra came to the US with her life in a suitcase. Through her journey, she has learned to find creative opportunities in challenges and embrace problem-solving with a growth mindset. Co-founding Fluentica is her way of helping other entrepreneurs who, like herself, had to adapt to a new culture to discover possibilities and evolve. Lisandra holds a Master's in Branding and Integrated Communications and has experience working in top advertising agencies with global brands. Prior to that, she worked as a journalist serving the Latino community in NYC. In her free time, you can often find her enjoying a strong Cuban coffee, reading a book, or scrolling through social media (she’ll say, “It’s work”).