Just over a year ago, three Latina women got together in New York, a city that never sleeps. One dream united them— to create a marketing agency that goes beyond vanity metrics and awards, focusing instead on making a real impact. Fast-forward to today, as we begin Hispanic Heritage Month, we are proud to announce that Fluentica Marketing Agency has been officially certified as a Minority and Women-owned Business Enterprise (MWBE) by New York State (NYS).

This certification marks a significant milestone in our young but mature journey. It validates not only our commitment to diversity but also our dedication to empowering b2b startups and small businesses– especially those led by minority groups. Achieving this recognition during Hispanic Heritage Month feels even more meaningful as we take this time to honor the cultural, social, and professional contributions of our rich Hispanic heritage.

MWBE Certification is More Than a Badge of Honor

This certification opens new doors for minority and women-owned businesses like Fluentica. It enables us to access government contracts, partner with larger organizations, and contribute to the economic development of underrepresented communities.

We are thrilled to receive this certification as it aligns perfectly with our mission: to break down barriers for B2B startups and small businesses, particularly those from minority communities. It also strengthens our ability to lead with a culturally fluent approach while delivering tailored marketing solutions that truly resonate with our clients and their unique audiences.

The Significance of Receiving the MWBE Certification During Hispanic Heritage Month

The timing of this achievement couldn’t be more fitting. As a 100% Latina-owned agency, Fluentica has always been grounded in diversity, inclusion, and community values. Hispanic Heritage Month is a time for us to reflect on the importance of these values in everything we do. It’s a reminder of the vibrant culture we come from and how our heritage continues to shape our approach to marketing and branding.

As we celebrate this month, we also celebrate the strides we’ve made as a Latina-owned business. Being MWBE-certified allows us to better serve not only Latino-led businesses but also a more comprehensive range of companies looking for marketing solutions that are informed by a deep understanding of multicultural markets.

Our Commitment to Making Waves for Our Clients

This certification is a new chapter for Fluentica, but it’s also a continuation of our journey. As we continue to grow, we are committed to making a tangible impact in the business world, supporting both minority-owned businesses and startups that need culturally fluent marketing strategies to succeed in today’s competitive landscape.

As we celebrate Hispanic Heritage Month, we are more motivated than ever to leverage this recognition as an opportunity to serve our community, uplift diverse voices, and create lasting partnerships that reflect our values.