Author name: Lisandra de la Paz

Lisandra holds a Master's in Branding and Integrated Communications and has experience working in top advertising agencies with global brands. Prior to that, she worked as a journalist serving the Latino community in NYC. In her free time, you can often find her enjoying a strong Cuban coffee, reading a book, or scrolling through social media (she’ll say, “It’s work”).

Fluentica Earns New York State MWBE Certification

Lisandra de la Paz / Fluentica

Fluentica Marketing Agency celebrates its New York State MWBE certification as it kicks off Hispanic Heritage Month, reinforcing its commitment to diversity and empowering minority-owned businesses.

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startup small businesses marketing agency

Fluentica: Empowering Startups and Small Businesses with Strategy and Culture

Lisandra de la Paz / Fluentica

In today’s multicultural world, connecting with the Hispanic market is not just an option but a necessity for brands that want to stay relevant and competitive in the U.S. With over 60 million Hispanics in the country, brands need to understand that this is not a monolithic group. Intercultural marketing helps you engage this audience in a way that resonates with their diverse cultural backgrounds, languages, and values.

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