At Fluentica, we’re driven by the belief that startups and small businesses deserve marketing that empowers growth. Founded by a team of Latinas with diverse backgrounds in journalism, business, and marketing, we created Fluentica to help founders overcome brand challenges and tell their stories in meaningful ways.

Our experience spans working at big agencies like Droga5, building marketing strategies from the ground up at startups, and consulting businesses to scale. We understand the startup world, and we’ve been through the highs and lows of entrepreneurship. This is why Fluentica exists—to bring expertise and insight to businesses that need it most.

Our Vision for Small Businesses and Startups

Fluentica started with a simple idea: to provide high-impact marketing for startups and small businesses. Our founders recognized that many of these businesses were left without access to the same quality of strategic thinking that larger companies had. That needed to change.

With a mix of experience in big agencies and working directly with founders, we saw the importance of creating strategies that reflect not just data but culture. This isn’t just about cultural identity or ethnicity; we understand that culture is woven into every aspect of business. The way we approach branding, storytelling, and digital marketing integrates this understanding, ensuring that every brand we touch resonates with its audience on a deeper level.

Our Approach: Culture and Strategy Intertwined

At Fluentica, we believe in a marketing approach rooted in both strategy and culture. When we say “culture,” we don’t limit ourselves to thinking about nationality or ethnic background. We know that culture can mean different things—whether it’s about industry norms, team dynamics, or community values. There’s culture in everything we do, and we make sure it shows in our work.

Our strategies are designed to reflect this. We don’t offer one-size-fits-all solutions. Instead, we partner with our clients to truly understand their business, audience, and vision. From there, we develop customized strategies that help startups and small businesses stand out and make waves in competitive markets.

Fluentica’s Vision for the Future

We’re not just marketers—we’re partners in our clients’ growth. Our vision is to continue empowering startups and small businesses with the marketing tools they need to thrive. We believe in creating work that not only drives results but also builds lasting connections with audiences. As we grow, we remain committed to bringing fresh, culturally attuned insights into everything we do.

At Fluentica, we understand that marketing isn’t just about selling products or services. It’s about building relationships, telling stories, and creating lasting impact. We’re here to ensure startups and small businesses have the marketing support they need to succeed.