Que Bola Havana
Crafting a Brand That Embodies Cuban Heritage
Que Bola Havana is a travel agency dedicated to showcasing the charms of Havana through curated tours led by locals. They provide immersive experiences that highlight the vibrant culture, history, and beauty of the city.
The Goal
Broadening Horizons
Our objective was to create a cohesive visual identity that authentically embodies Cuban culture. The logo needed to reflect Havana’s essence using soft, pastel tones, while the website had to be visually captivating, easy to navigate, and optimized for seamless tour bookings.
The Challenge
Breaking Boundaries
Que Bola Havana’s previous branding and website did not effectively convey the city’s vibrant energy or its warm, local spirit. The outdated website posed navigation challenges and lacked the visual appeal needed to engage potential tourists.
Our Solution
The Journey to Create the Wave
A Collaborative Approach
We partnered closely with Que Bola Havana to ensure the brand aligned with their vision and new brand strategy "a lens for travelers to experience Havana’s warmth, guided by locals who bring the city to life." Our team applied cultural fluency and design expertise to deliver a strategy that resonated with both local roots and global appeal.
Logo Redesign
We developed a fresh logo inspired by Havana’s pastel buildings and tropical atmosphere. The relaxed typography added a personal, welcoming touch, with the handwritten “H” reflecting the city’s inviting energy.
Website Revamp: Design and Development
We redesigned Que Bola Havana’s website with a vibrant, modern look, using warm, tropical colors to capture the spirit of Havana. The site’s structure was optimized for intuitive navigation, allowing users to easily browse and book travel packages. On the development side, we built a fully responsive, fast-loading site with secure e-commerce functionality, enabling seamless purchasing of travel packages across all devices.
Web Copy
We created SEO-optimized content that balanced storytelling with strategic keywords, capturing Que Bola Havana’s unique appeal and driving conversions through clear calls-to-action.
SEO Strategy
We implemented an SEO strategy to boost rankings and visibility, focusing on relevant tourism keywords and optimizing meta descriptions and site structure to drive organic traffic and leads.
Non-branded and branded keywords driving traffic
The Results
The Waves in the Form of Business Results
Increased brand recognition and website traffic.
increase in website traffic
Greater Brand Recognition
resulting in more inquiries and custom tour requests.
Overwhelmingly Positive Feedback
on the new logo for capturing the authentic, modern spirit of Cuban heritage.
Staying Fluent
Consistency and Authenticity for Que Bola Havana
We developed comprehensive visual identity guidelines for Que Bola Havana, detailing the use of the logo, color palette, typography, and imagery. The guidelines also included curated photos to ensure consistency in visual representation, helping the brand maintain a cohesive and authentic look that reflects Havana’s vibrant culture across all platforms.
What Our Client Says
The new logo and website perfectly capture who we are. The design team understood our vision and brought it to life beautifully. We are thrilled with the results!
