Fluentica

ENG

Case Study

Case Study

Case Study

Case Study

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ABA Matrix

from Local Recognition
to National Impact

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Client

Name

ABA Matrix

Industry

Healthtech, B2B, SaaS

Services

Research - Brand Strategy - Website - Digital Marketing

Transforming ABA Matrix from the ground up

ABA Matrix is a Hispanic-owned software management company for Applied Behavior Analysis (ABA) providers that offers a suite of customizable tools to centralize and simplify operations.

The Challenge

A business model heavily relied on word-of-mouth, restricting them to local reach and unpredictable growth rates

The Goal

Empower ABA Matrix with control over their narrative by strengthening their brand and launching its online presence. Fluentica aimed to establish a scalable growth pattern, expanding reach beyond local boundaries with our strategic implementations.

Website revamp + digital marketing

We crafted a completely organic digital marketing encompassing:

1.

Complete revamp including web content focused on key message for three different audiences

2.

SEO strategy: Google analytics & reporting setup

3.

Monthly blogs

4.

Social media strategy | Calendar & execution

5.

Reporting: Quarterly reporting & optimization

6.

Email Marketing: Monthly email newsletter

Results

Making waves for ABA Matrix

“We’re thrilled with the results [Fluentica] has delivered for our business, [including] a noticeable increase in leads and conversions. From building a stunning website to implementing effective marketing strategies, they have truly exceeded our expectations.”

Jorge Concepcion
ABA Matrix | CEO
Monthly average site users
From an average of 100 users per month in 2022
Monthly newsletter opening rate
Demonstrating growing audience interest over months
Leads & conversions
Compared to zero lead generation via their website in 2022
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